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No Rules: The Pioneers Who Built the UFC
Saturday July 11, 2026 10:30am - 11:00am PDT
Main Stage Room 130-135

Moderators
avatar for Lou Perez

Lou Perez

The Comic Who Punches Up
Lou Perez is a comedian, producer, and author of That Joke Isn’t Funny Anymore. He was head writer and executive producer of the Webby Award-winning We the Internet TV, known for viral sketches viewed by millions. Lou has produced and starred in multiple comedy series and worked... Read More →
Speakers
avatar for Dan Severn

Dan Severn

Former UFC Heavyweight Champion
Dan “The Beast” Severn is a UFC Hall of Famer, UFC 5 Tournament Champion, Ultimate Ultimate Tournament Champion, former UFC Superfight Champion, professional wrestling world heavyweight champion, and one of the most accomplished pioneers in the history of mixed martial arts. Raised... Read More →
avatar for Don Frye

Don Frye

UFC Hall of Famer
Don “The Predator” Frye is a UFC Hall of Famer, two-time UFC eight-man Tournament Champion, UFC Tournament Runner-Up, and one of the most influential pioneers in mixed martial arts history. Before becoming a combat sports icon, Frye worked as a firefighter and farrier, shoeing... Read More →
EC
Saturday July 11, 2026 10:30am - 11:00am PDT
Main Stage Room 130-135
  General Session

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