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Friday July 10, 2026 11:15am - 11:45am PDT
This is the championship round of the Principled Business Pitch Competition. The five best pitches of the week face off one final time. The judges will get to decide who takes home 1st, 2nd, and 3rd place. This is the moment the whole tournament has been building toward.
Speakers
avatar for Chris Rufer

Chris Rufer

The North Star of Liberty
Founder of Morning Star Company

Chris founded The Morning Star Company as a one-truck owner-operator company, hauling tomatoes to canneries. Morning Star has grown into a vertically integrated enterprise encompassing greenhouse, transplanting, harvesting, and hauling operations, in addition to three tomato processing... Read More →
avatar for Alexander McCobin

Alexander McCobin

The Champion of Liberty’s Builders, Liberty Ventures
Alexander McCobin is an entrepreneur and movement builder dedicated to strengthening the institutions that sustain a free society. As the founder and CEO of Principled Business, he works to equip founders, executives, and emerging leaders with the moral and strategic clarity needed... Read More →
avatar for John Mackey

John Mackey

The Conscious Capitalist
John Mackey is the co-founder and former CEO of Whole Foods Market and a leading advocate of stakeholder-driven enterprise. Over nearly four decades, he built Whole Foods into a global brand rooted in quality, purpose, and entrepreneurial innovation before its acquisition by Amazon... Read More →
Exhibitors
avatar for Principled Business

Principled Business

704
An ecosystem of purpose-driven investors & entrepreneurs aligned on advancing a free and prosperous future.
Friday July 10, 2026 11:15am - 11:45am PDT
Main Stage Room 130-135

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