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"Top 5" Finals — Principled Business Pitch Competition
Friday July 10, 2026 11:15am - 11:45am PDT
Main Stage Room 130-135
This is the championship round of the Principled Business Pitch Competition. The five best pitches of the week face off one final time. The judges will get to decide who takes home 1st, 2nd, and 3rd place. This is the moment the whole tournament has been building toward.
Speakers
avatar for Chris Rufer

Chris Rufer

The North Star of Liberty
Founder of Morning Star Company

Chris founded The Morning Star Company as a one-truck owner-operator company, hauling tomatoes to canneries. Morning Star has grown into a vertically integrated enterprise encompassing greenhouse, transplanting, harvesting, and hauling operations, in addition to three tomato processing... Read More →
avatar for Alexander McCobin

Alexander McCobin

Founder & GP, Liberty Ventures
Alexander McCobin is the founder and General Partner of Liberty Ventures, a venture capital firm based on the thesis that the greatest companies are founded by leaders committed to the principles of capitalism and liberty. That includes supporting early stage startups, backing late-stage... Read More →
avatar for John Mackey

John Mackey

The Conscious Capitalist, Love.Life
John Mackey is the co-founder and former CEO of Whole Foods Market and a leading advocate of stakeholder-driven enterprise. Over nearly four decades, he built Whole Foods into a global brand rooted in quality, purpose, and entrepreneurial innovation before its acquisition by Amazon... Read More →
avatar for Shawn Nelson

Shawn Nelson

Founder & CEO, Lovesac
Shawn David Nelson is the founder and CEO of Lovesac, a high-end direct-to consumer retailer with 200+ “Lovesac” showroom locations from LA to Boston, with their largest store being online at www.lovesac.com. Author of Let Me Save You 25 Years. Host of the Let Me Save You 25 Years... Read More →
Exhibitors
avatar for Principled Business

Principled Business

704
An ecosystem of purpose-driven investors & entrepreneurs aligned on advancing a free and prosperous future.
Friday July 10, 2026 11:15am - 11:45am PDT
Main Stage Room 130-135
  General Session

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